Again in 2017 we continue to see an increase in our audience numbers including all events arranged during the festival, this year surpassing an audience of over 17 000 visitors. Over the last three years we have seen an increase of nearly 80%.
We also see that our audience in cinemas numbers continue to go up, thus proving last years exceptional 37% increase was kept and surpassed in 2017. We are very proud to announce a 56% increase of our youngest cinemagoers. This includes school bookings, with students up to 18 years old, attending our Young Nordics screenings as well as film screenings in the main programme.
The Virtual Reality experiences, this year, housed at the festival hub Inkonst, increased enormously with 260% more visitors participating in the diverse activities. During the festival we screened over 110 films, both in cinemas and various other Malmö venues made in to cinmeas. A record number of more than 330 professionals from 22 countries attended Nordisk Panorama Forum 2017. 24 projects pitched at NP Forum to more than 70 decision-makers while an additional 22 projects were presented in one-to-one meetings. More than 530 pre-booked meetings took place over the two afternoons of the forum. The Market was buzzing with over 100 international decision-makers from 19 countries.